The internet started as a concept in 1950s connecting computer science laboratories across United States, France and Great Britain using a packet network system. It was in the mid-1990s when the World Wide Web was introduced, and then the network started as the internet that we know today. The existence of commercial internet service providers (late 1980s) and the development of almost-instant internet communication (early 1990s) paved way to the concept of internet marketing.
With the expanded market reach and countless possibilities brought about by computer technology, internet marketing became one of the most convenient and effective means to communicate with the market and increase potential market share. Like any other marketing strategy, the aim of internet marketing is to improve product awareness, aid in product distribution, and to keep close communication ties with consumers.
Marketing products online is not as easy as SEO companies try to make it look. It is actually a proven fact that although convenient, online marketing can be very difficult especially for new marketers who still are in the phase of understanding the marketing process. Most successful internet marketers share the same ideas on how to be successful in internet marketing:
1. Have a unique strategy.
As every business has different products and is prospecting different consumers, it is only wise to create a strategy that caters to your own needs. Many have forgotten about this old rule: always stick to what you offer. One strategy may work for you but not for others, and vice versa, so always stick to what works best for you. A business may be getting a lot of online traffic but that is because it is using something that is actually applicable to it.
2. Design your page accordingly.
Online shoppers always look for convenience and information on product pages. With your niche market in mind, design a page that suits your product as well as your goals, provide convenience of secured online shopping, and offer information that will be useful for their decision-making. You don’t have to elaborate on details and design on your homepage, the simpler it is for the users, the better. Although, of course, physical appearance would still invite people over to visit your page, if given an option, always choose the option that will give your users and potential customers the ease of navigation and simple and friendly user interface.
3. Use strategic content.
The content of your blogs, press releases, or any other article on that matter, should persuade your current and potential market to use the resources in your page. Be it video downloading, short informative video streaming, e-book downloading, etc., your content should drive your market to do exactly what your page is designed to do. Also, try to incorporate free offers as part of your content strategy. Offering people free help or information about something they want will make them see your company’s goals and standards more clearly, which then gives you better chances of making a sale. Your marketing materials should also not confuse people. Keep it straight-forward and in-line with all the other aspects of your page.
4. Maximize your use of Google.
Search engine optimization means using search engines to make your web page more visible for unpaid search results. The idea is to get your page to the most visible areas of the search page (probably the first page) and generate number of visits from there. The more visible and high-ranked your page is, the greater chances of getting your webpage visited more often, thus, more opportunities to sell the products and services you offer. In this kind of technique, it is important to choose and use keywords that are relevant and widely used in your page. The quality of your contents also count so no matter how many times you say your name in your page, it will not be a great factor if the overall quality of the page is poor. And since Google is currently the top-ranking search engine, it would be best to be on top of Google’s search pages and stick with Google’s standards.
5. Expand your reach.
Social media is a free way to expand your market reach. Make sure to use platforms like Facebook, Twitter, Instagram, and the likes effectively. But that doesn’t mean you have to say you have to spend too much time on your social media, you just make use of it to give it a little more boost and provide people with more means to connect to you.
Like any other marketing strategies, online marketing takes time. You cannot expect it to reach desired outcomes in less than 1 month. What you need to understand about internet marketing is that it provides you with more options and wider market share but it will not be instant as you want it to be. Give it time and continuously work on your page contents and traffic while focusing on the quality of services and products you provide.